AI Insights · Timothy · July 2025
Top Health and Fitness Apps on iOS in Sweden: Q2 2025 Performance
Explore the trends in downloads, revenue, and active users for the leading health and fitness apps on iOS in Sweden during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the performance of health and fitness apps on the iOS platform in Sweden showcased interesting trends, as reported by Sensor Tower.
Lifesum: AI Calorie Counter saw fluctuations in weekly revenue, starting around $40K in early April and experiencing a dip to $25K by mid-June, before recovering slightly to $35K by the end of the quarter. Weekly downloads hovered between 2K and 3K, with a peak of 3.2K in early May. Active users remained relatively stable, fluctuating around 40K, with a notable increase to 47K in the first week of April.
Strava: Run, Bike, Walk experienced a solid rise in weekly revenue, starting at $21K and climbing to over $40K by the end of June. Downloads also increased, reaching a high of 4.7K in the final week. Active users peaked at 121K, indicating strong engagement throughout the quarter.
Zwift: Indoor Cycling Fitness maintained a steady revenue stream, starting at $12K and gradually declining to $9K by June's end. Downloads were minimal, with a peak of 64 in late March. The active user base remained just under 700, showing limited fluctuation.
Flo Cycle & Period Tracker showed consistent revenue growth, peaking at nearly $13K in late June. Downloads were stable, averaging around 1.4K per week. Active users grew steadily, reaching nearly 40K by the quarter's close.
WeightWatchers Program experienced varied revenue, peaking at $11K in late April before tapering to $8K by June. Downloads were modest, with a slight decline from 460 to 150. Active users decreased from 5.1K to 4.5K, showing some fluctuation.
For more detailed insights and data, visit Sensor Tower's website.